Many politicians show up to open the main event and the government often parades with a float with politicians on top of it. The São Paulo Gay Pride Parade is heavily supported by the federal government as well as by the Governor of São Paulo and the city mayor. It follows Rua da Consolação to the end at Praça Roosevelt, in Downtown São Paulo, at around 10 PM. The parade is 2.6 miles long (4.2 km) and starts at Avenida Paulista (MASP), at around noon. Even though the meeting time is at 12 noon, the parade doesn't start to move before 2 or 3 PM. The meeting point is at the Museum of Art of São Paulo (MASP – Museu de Arte de São Paulo) right at the middle of São Paulo's postcard Avenida Paulista. In 2009, 3.2 million people attended the 13th annual São Paulo Gay Pride Parade.
The march is the event's main activity and the one that draws the biggest attention to the press, the Brazilian authorities as well as to the hundreds of thousands of curious people that line themselves along the parade's route. The Pride and its associated events are organized by the APOGLBT (Associação da Parada do Orgulho de Gays, Lesbicas, Bissexuais e Travestis e Transexuais), since its foundation in 1999. According to the LGBT app Grindr, the gay parade of the city was elected the best in the world. In 2010, the city hall of São Paulo invested 1 million reais in the parade. In 2019, it was also the second larger event of the city of São Paulo in terms of total revenue (after Carnaval) and the first in terms of daily revenue. As of 2019 it has three to five million attendants each year. They had five million attendants in 2017.
They have kept the title from 2006 to at least 2016.
They broke the Guinness record in 2009 with four million attendees. It is South America’s largest Pride parade, and is listed by Guinness World Records as the biggest pride parade in the world starting in 2006 with 2.5 million people. São Paulo LGBTQ Pride Parade ( Portuguese: Parada do Orgulho LGBTQ de São Paulo) is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. Sunday after the annual holiday of Corpus Christi